We have all seen them - bright, easy to notice, memorable. It will sound very worn out, but advertising is all around us - billboards, the Internet, magazines, newspapers, electronic media, mobile phones and more. But in this article I will introduce you to some interesting facts about advertising, which you probably did not even suspect…
1. The ice cubes in the ads are most often made of acrylic material, and then water is added - this is done in order to look really cold and wet. The bubbles in the foam are mostly made of washing powder.
2. American pharmaceutical companies have twice the budget for advertising than for new research.
3. In 1955. Marllboro cigarette advertising first appeared. The image of the cowboy gained the greatest popularity. Three of the actors involved in the filming died of lung cancer.
4. More than $ 500 billion is spent on advertising worldwide each year.
5. Every average American in his 65th birthday has watched about 2 million commercials from start to finish.
6. The first billboard was built in the United States in 1900. The same year the boom began with the mass building of new billboards, and this continues to this day…
7. About $ 15 billion a year goes to the United States alone for children's advertising.
8. The first advertisement featuring homosexuals is considered to be the IKEA advertisement, in which a pair of opposite men choose a sofa together.
9. A very large part of the advertised watches show 10:10 hours, because in this way something like a smile is obtained, which contributes to a positive perception of the advertisement.
10. The American Psychological Association has conducted a study among children and found that almost all children take advertising literally and cannot make sober judgments.
11. Fast-Food companies spend an average of $ 1.6 billion a year on advertising.
12. The average American child watches about 40,000 ads a day each year, which makes about 100 a day!
13. The first paid advertisement is considered to be the letter published in the Boston News newspaper, where the sale of a large property is announced.
14. In 2008 political advertising has set a new record - $ 2.6 billion for advertising the main contenders for the head of the nation in the United States. For his election campaign, Obama spent $ 70 million and the main election $ 240 million. His rival McCain, $ 10 million and $ 126 million, respectively.
15. A very large part of advertising is the "emotional effect". This is a psychological impact on the prospective buyer, in which the advertised product is often a combination with "something" that causes a positive emotion in the viewer. For example, most ads for washing powders are next to flowers or children, and these shots are repeated several times. On a subconscious level, this creates a positive association in humans when they see the product in question elsewhere.
16. “Life” is the first magazine with $ 100 million in advertising revenue.
17. As early as 1938, the radio won the revenue race, ahead of magazines and newspapers.
18. Interpublic, WPP, and Omnicom Group are the three largest advertising companies worldwide.
19. There are some ads that are called "viral". These are most often ads distributed online. One such example is Dove's "Evolution of Love," which became a viral sensation in just one night, causing more than 1 million people to watch the ad on Youtube.
20. Before the printing press appeared, the goods were advertised aloud.
21. The first paid advertisement in the United States was purchased in 1704. It was published in the Boston Herald and it advertised a mansion on Long Island.
22. The most expensive political advertising campaigns in history took place during the US presidential election in 2008 - a total of $ 2.6 billion. Barack Obama spends $ 310 million and John McCain $ 136 million.
23. Advertisements often use the "performance conditions" technique: the advertised product is surrounded by goods and objects that are known to evoke positive emotions among consumers. For example, washing powder is known to be best displayed in advertisements around children, flowers, the sun and things like that. It is believed that the repeated demonstration of the brand in such an environment will cause a positive attitude of consumers to the advertised product.
24. In order to motivate people to buy a product, advertising appeals are made to the psychological needs of the individual. The most used and suggested in advertising are the basic human instincts - sex, fear, self-confidence, instinct for self-preservation, imitation and thirst for power.
25. Studies show that repeated exposure to a stimulus creates a special effect called the exposure effect. It enhances the positive perception of the object. For example, despite the fact that most people do not click on banners, online advertising still creates a positive attitude towards the advertised product. Also, even after twenty impressions, the "I'm bored" or "this ad faded" effect doesn't appear.
26. In some of the ads there is a food stylist. Fried chicken in tach, for example, is processed as follows: first the food stylist pulls the bird's skin, then fixes it with a needle and thread. Sometimes moistened paper towels are inserted into the chicken, which creates a kind of volume and helps to emit appetizing steam during heating.
27. Child actors who participate in commercials are usually larger than the potential audience that the company is targeting. For example, the advertising of toys for 8-year-olds shows children aged 11-12 playing with the advertised goods. This is done on purpose. Actors act as role models for younger children.
28. It is alleged that Microsoft paid the legendary Rolling Stones musicians $ 9,000,000 to use their song "Start Me Up" in a Windows 95 ad. after sounding an advertisement. This is what happened with the song "My Hot Hot Sex" by the Brazilian band Cansei de Ser Sexy, which became a hit after it was heard in an advertisement for Apple's iPod.
29. Mars Company considers the main character in the movie "The Alien" (ET: The Extra-Terrestrial) to be so ugly that it does not allow it to be used in a movie about her M&M candies.
30. Volkswagen's 1950 "Think Small" advertising campaign in the United States by DDB proved to be exceptional because, through it, the German Volkswagen Beetle, created by order of Hitler, was successfully sold in post-war America.
31. Recent research shows that the best way to persuade a skeptic to buy something is to advertise it by giving up specific facts and focusing on the emotional side of things. On the other hand, most people are not prone to skepticism. That is why advertising often proves to be more convincing in stating facts and providing data.
32. Prior to its creation in 1440, print advertising existed in the form of voice messages.
33. The largest group of advertisers are food producers.
34. There are 10.5 times more advertisements and articles in women's magazines to promote weight loss than men's magazines. The attention of more than 75% of female readers is captured by the presence of at least one article title on how a person can change their body through diet, exercise or cosmetic surgery.
35. The clown Ronald MacDonald first appeared as a McDonald's advertising character in 1963. In 2010, a group of American activists from a corporate responsibility organization accused the company of promoting the purchase of junk food for children and contributing to obesity and epidemics associated with unhealthy diets for nearly 50 years.
36. As part of an unusual advertising campaign, the sidewalk in New York once read: "This shows that it's time to buy new underwear." This so-called guerrilla marketing is an example of sharp outdoor advertising made with not much money. Then thousands of guerrilla initiatives and guerrilla campaigns emerged.
37. Dove's "Evolution of Beauty" commercial overnight creates the first viral sensation in the history of modern advertising: more than a million people watch it as a YouTube video, watching women improve and change beyond recognition behind the scenes of fashion industry.
38. Ambient advertising is legally and illegally placed on unexpected surfaces (stairs, toilets, railings, etc.) or is held as an event in unexpected places (streets, shopping malls). In recent years, it has become so successful that advertisers have begun to actively explore more and more non-traditional media. However, scientists point out that this type of advertising creates a feeling of distrust and alienation in consumers. People become suspicious because they are used to seeing every publicity stunt as a planned action.
9. In 1938, revenues from radio advertising in the United States exceeded revenues from print advertising.
40. In 2000, the cost of Internet advertising in the United States was $ 8.1 billion. In 2011, that number jumped to $ 32 billion. The forecast for 2013 is $ 42 billion.
